Fall 2011 / Launches / The Look Book

Introducing Shu Uemura Novadiva Collection For Fall 2011

The diva has arrived.

Amid silence and darkness, with a single gesture her radiance breaks the ice. Suddenly the stage lightens, the diva reappears. The same woman, yet totally different. Her face is transformed as spotlights shine her from different angles: She transports the audience to a different time and place..

Novadiva, the modern diva.

The Shu Uemura Novadiva Collection For Fall 2011 reveals the Novadiva inside, capturing the light and shadow of every stage for the many roles all women play.

Choose your face. Choose your role. The world is your stage.

In this collection, you will find;-

PRIMA PALETTE (S$22) (Limited Edition)
Limited edition refillable empty palette with the allure of Novadiva universe. A glossy and modern black custom palette decorated with a delicate pattern of lace – a classic and eternal symbol of femininity. Discover the diva inside you. Take center stage by mixing and matching colours and personalizing your palette.

PRESSED EYESHADOW REFILL PALETTE RECOMMENDATIONS (S$22)
Become the Novadiva. Capture the lights and shadows in this palette by blending deep tones, soft tones and glitter. Three artistic palette ideas to give a command performance on any stage. Simple and dynamic tone-on-tone shades with light and shadow effects will allow you to create infinite expressions.

  • Cool & Mystique – A darkly alluring palette for the temptress within, with shades that range from cool and shimmery to midnight blue and black.
  • Fairy & Fresh – Earthy beauty blooms fresh and new with glowing highlights in glistening gold and delicate pale green, while deep green and black suggest otherworldliness.
  • Elegant & Romantic – Rich brown and dusky pink shadows suggest a heroine with depth and sophistication, while subtle pink and bronze spotlight her romantic side.

CREAM CHEEK AND CREAM SHIMMER HIGHLIGHTER (S$33) (Limited Edition)
Dazzle with your on-stage allure. Created to capture the light and shadow of every Novadiva, the cream cheek and cream highlighter have a texture so exceptionally smooth, they could blend right into your skin.

  • Cream Cheek in Amber – Cream cheek in this natural amber suits any skin tone and makeup look, yet create myriad impressions simply by varying shape and application.
  • Cream Shimmer Highlighter in Radiant Pearl – A cream highlighter that creates radiance and a dimensional glow, like a diva shining under stage lighting.

COSMETIC SILVER SHIMMER EYELINER (S$30) (Limited Edition)
Accentuate eye contour with a glittery liquid eyeliner in a water-proof formula. Glitter reflection varies according to lighting effects – sometimes subtle, sometimes sparkly – to create a multiple array of eye looks.

ROUGE UNLIMITED SUPREME MATTE (S$39) (Limited Edition)
Shu Uemura’s new supreme matte formula makes it debut. A matte lipstick that is comfortable with a moisture-rich feeling. It also boasts a signature hybrid pigment for lasting, high-fidelity colour.

  • Sensual Red
  • Angelic Pink
  • Evil Pink
  • Darling Beige
  • Alluring Brown

TUTU LACEFLARE FALSE EYELASHES (S$29) (Limited Edition)
Elegant false lashes with a gentle gold splendor. These theatrical tutu inspired lashes are composed of layered black lace weaved with a subtle gold glitter that offers multifaceted shimmers with every wink.

MAKEUP BY KAKUYASU UCHIIDE
Shu Uemura International Artistic Director

I think this theme of light and shadow is a very fundamental concept of makeup. This balance creates an amazingly beautiful look. This simple but very deep and sophisticated nuance of light and shadow brings out one’s beauty.

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The Shu Uemura Novadiva Collection For Fall 2011 is available at all leading department stores now. I think the Rouge Unlimited Supreme Matte are exclusively available at ION only because I didn’t see them at other counters. I might pick up one of them together with G White Rainbow, P Dark Blue 696, G White Gold and P Dark Green 595.

Will you be getting anything from this collection?

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