NARS x GUY BOURDIN
COLOR COLLECTION FOR HOLIDAY 2013
Uninhibited glamour. Cinematic intrigue. Evocative innuendo. Guy Bourdin revolutionized fashion photography with unconventional narratives and overt sexuality. His relentless rule-breaking, captured in spellbinding editorials and campaigns, served as the apex of the sexually charged fashion photography of the seventies. Today, he continues to be both an inspiration to and a favorite of designers, photographers, art directors, stylists and taste makers.
As a child, NARS Founder and Creative Director François Nars discovered Bourdin’s work in the pages of French Vogue and Harper’s Bazaar. It was then that Nars was first inspired to become a makeup artist. “The colors in his photographs are like an artist’s palette,” says Nars.
Years later, Nars would create a revolution of his own, daring to tell women that when it comes to makeup, “there are no rules.”
François Nars has honored Bourdin’s lasting influence in multiple collections, with colors, shade names, and campaign imagery taking inspiration from the photographer and his work. Now, Nars celebrates Bourdin’s legacy with an entire collection created in the spirit of Guy Bourdin: bold, uncompromising color and high-impact finishes in shades that launch us into his intriguing, high-fashion world. For Holiday 2013, Bourdin’s influence is present in all aspects of the limited edition collection — from products and packaging, to colors and shade names.
A new formulation created exclusively for the NARS Guy Bourdin Holiday Collection, this Eyeshadow has a velvety soft texture that glides on smoothly for high-impact color and statement-making effects.
Limited-edition shades were created exclusively for the collection.
- WISHFULL THINKING – macaw blue
- BAD BEHAVIOR – deep pewter
- RAGE – electric orchid
- CAMBODIA – pink copper
- MISSISSIPPI MERMAID – champagne
Pure color. Show-stopping look. A new lipstick formula created exclusively for the NARS Guy Bourdin Holiday Collection, the Cinematic Lipstick imparts brilliant, glossy shine with intense color saturation. Creamy and comfortable, Monoï butter and Vitamin E offer moisturizing and antioxidant/ anti-aging properties, ensuring lips look well cared for and colorful.
All shades are new and limited edition for the collection.
- FUTURE RED – cherry
- SHORT CIRCUIT – fire coral
- LAST TANGO – dusty rose
- GOODBYE EMMANUELLE – hot pink
- FULL FRONTAL – rose violet
The collection of Blush hues is perfect for natural-looking color or deeply dramatic effects. Featuring the iconic shade Exhibit A, inspired by the photographer, and two new shades created exclusively for the NARS Guy Bourdin Holiday Collection.
- EXHIBIT A – matte, vivid red
- COEUR BATTANT – magenta
- DAY DREAM – peachy pink
NARS Nail Polish boasts an incredible luster and prolonged gloss retention with UV protection to prevent discoloration. An advanced polymer system provides extended wear and a durable, chip-resistant finish.
- TOMORROW’S RED – scarlet flame
- FOLLOW ME – deep fuchsia
- UNION LIBRE – blossom pink
- NO LIMITS – bright pink violet
Q&A WITH FRANÇOIS NARS
When did you first discover the photography of Guy Bourdin?
In French Vogue, in the early Seventies. The images I found captivated me — so edgy, so colorful. I had never seen anything like them.
What draws you to Guy Bourdin?
His sense of color. His madness. The way he broke so many rules. The way he saw women. The strong sexual aspect in the images. I love a strong woman who is comfortable being sexy and beautiful, and he celebrated that in his images.
What is it about Guy Bourdin, and his work, that lends itself to makeup?
The explosion of colors, and also the extreme sophistication of the girls in his photographs. The models look totally artificial, totally unnatural, but very decadent and never cheap or vulgar. I’m drawn to bringing that juxtaposition to life in makeup.
When and why did you decide to dedicate an entire collection to Guy Bourdin?
I always dreamed about it. Bourdin’s influence is everywhere in my life; it’s in the DNA of NARS. I’ve long incorporated his work into our collections — in names, colors, even inspiration for the campaign images. It was only a matter of time before I created an entire collection around him and his work.
How did you translate Bourdin’s vision into this beauty collection?
I started by staring at the makeup of the models, and sometimes, the backgrounds and sets of his editorials and campaigns. It was important to me to capture both the colors and the feeling of his images. From there, we translated the shades into a cohesive collection.
How are you and Bourdin alike? How are you different?
Well, we both love taking pictures, of course. And we’re both drawn to beautiful, provocative, even audacious women. I think we’re both willing to break the rules. He was unafraid in his choices at a time when everyone was doing the same thing. I hope I am bold enough to be doing the same today.
How has Bourdin influenced you as a makeup artist and as a photographer?
Enormously. His point of view has been so informative in my work — as a makeup artist, then later when I picked up a camera and stepped behind the lens for NARS campaigns.
Why do you think Bourdin is still relevant today?
His images are timeless. You look at them now, and they’re still so modern. His creativity is still inspiring the photographers, the makeup artists, the designers of today. I don’t believe he’ll ever cease to be relevant.
Both you and Bourdin have worked with the same models over and over again. How important is establishing that relationship to getting a great image?
It’s all about the model — without a great model, the photography does not have the same impact. I’ve enjoyed and admired all the women I’ve worked with, and I believe that really shows through in the images.
What are your favorite images of Bourdin’s?
All his work for French Vogue in the sixties and seventies. And the Charles Jourdan [shoe] campaigns. They were a revelation in their time.
How did you decide from Bourdin’s body of work what to incorporate into the collection?
The most iconic images, and the most daring also. I wanted to bring the bright colors from these pictures — and the happiness drawn from them — to women’s lives and make them look beautiful.
For a fan of NARS who may be new to the work of Guy Bourdin, what would you tell them?
Buy the books and admire the images. That is where it all started for me.
What should women try from the collection?
Holiday is the perfect time to experiment with makeup. The shades of the Cinematic Eyeshadows are seductive and sexy. And of course, you cannot go wrong with a strong red lip, found in several of the new Cinematic Lipsticks, like Short Circuit and Future Red.
NARS x Guy Bourdin Color Collection For Holiday 2013 will be available from 1 November exclusively at TANGS Orchard.
Thank you for looking.