Launches / Summer 2013 / The Look Book

Shu Uemura Introduces NEW Shape Memorizing Gloss Unlimited

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GLOSS UNLIMITED

NEW SHAPE MEMORIZING LIP GLOSS, UNLIMITED MIRROR SHINE THAT STAYS EVEN WHEN YOUR LIPS MOVE

Gloss Unlimited’s innovative technology re-confirmed Shu Uemura’s legendary status as the colour creator extraordinaire.

Now, boundary breaking colour existence gets a boost: for new Gloss Unlimited, Shu Uemura engineers a breakthrough shape memorizing technology that gives an enduring mirror shine to lips. The new formula delivers perfect shine that stays on lips longer, even when lips are on the move.

For the ultimate beauty adventuress, this gloss range introduces a new innovative applicator for professional results. With a simple move, your beauty is enhanced with luminous mirror-shine lips.

In addition, Gloss Unlimited smoothens lip surface and en-wraps lips with moisture, and is now available in 24 new shades in 3 textures, including 6 professional modulator colours* that can be used on top or below your regular lipstick or lipgloss to add different nuances to your everyday makeup.

*subject to country’s availability

In one glossy stroke, professionals and beauty fans alike can push lip statements to the limit masterminding high shine canvases of colour.

“Glossy lips attract attention. Add a touch of gloss to lips and they become like a flower bloom covered in morning dew along the roadside. Its the perfect way to wake lips up – a breath of freshness.”

Yuji Asano
Shu Uemura International Chief Makeup Artist

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NEW SHAPE MEMORIZING TECHNOLOGY FOR MIRROR-LIKE LASTING SHINE

High-powered 3D elastic gel network envelops lips. When the gloss surface is disturbed with pressure or friction, it automatically repairs its smooth surface and recreated lasting shine.

A brand new combination of flexible polymer and rigid resin builds a 3D elastic gel network that locks in transparent paste and oils. Due to this gel network, a surface disturbed by pressure slowly recreates its smooth and flat surface. It can reflect light effectively and recreate dramatic high shine for long wear.

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SHU UEMURA’S MASTERING TECHNIQUES ARE IN THE INNOVATIVE APPLICATOR

Exclusive new applicator that raises lipgloss application to a professional level.

A circle shaped design traps the suitable amount of gloss for smooth, ample, even coverage with just one stroke.

Shu Uemura’s attention to details made the unique, slanted shape and perfect size tips fit every part of the mouth, even the hard to reach corners for precise application like Shu Atelier.

“This ingenious new applicator is easy for everyone to use with professional results.

The application style is understated and quick. You don’t want people to see you open your mouth to apply gloss.

To use, you close your mouth, then place the applicator tip into the point where lower and upper lips meet, then slide it from center to the left and right.

This stylish way of applying makeup will get you noticed in the right way.”

Yuji Asano

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SKIN LOVING FORMULA

MOISTURE ACTIVE COMPLEX

Contains 3 active ingredients that have nourish and protect property.

  1. New lotus flower extract protects from external aggression.
  2. Hyaluronic spheres keeps hydration for long time.
  3. Ceramide is family of lipid molecules composed of sphingosine, cell membrane lipid and fatty acid. It acts as signaling to molecules for a number of cellular functions and limits skin dehydration.

BOTANICAL OILS

Newly incorporated enriching ingredients condition and soften. Vegetable derived emollient paste and oils are extracted and processed from rapeseed, olive, caster and sunflower providing a strong protective feeling to lips and rich moisturizing sensation.

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THE LEGENDARY COLOURS OF SHU UEMURA

Shu Uemura sparked a cosmetic industry phenomenon in 2006 by introducing revolutionary pigments that gave lips perfect colour fidelity and vividness. By maintaining the inorganic core and the organic pigment shell, hybrid pigments provide pure, luminous colour payoff.

Colours burst with intensity and high colour fidelity so the formula looks the same in the package as on your lips, regardless of your skin tone.

MORE AND MORE, LUMINOUS PURE COLOUR PAYOFF

Gloss Unlimited’s base is a clear formula blend of carefully selected pastes and oils. The improved transparent base aids the luminosity and colour purity of each pigment and pearl.

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CREATE YOUR OWN COLOURS – COLOUR RANGE

Fresh, playful colours in a range of 24 exclusive shades to accompany you on any adventure.

Now offering a more beautiful array of Shu Uemura’s popular pink-coral-beige shades wide variety of hues and an addition of 6 unique artist modulator colours* for unlimited colour creation. Shu Uemura, the perfect partner for exploring uncharted beauty territory and precarious fun.

*subject to country’s availability

ARTIST MODULATOR COLOURS “PLUS-ON”

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AT20G Dazzling Gold

Gold glimmer to revive your favourite shade for a night out. Use on top of another colour to add a dazzling veil of glimmering gold. Use on middle of lover lip for a plumping effect.

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AT30S Nuance Blue

Clear with subtle undertone to accentuate other colours. Gloss over another colours to add a translucent bluish tone with iridescent pink pearls.

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AT50C Daring Orange

Bold, vivid orange that drenches lips in juicy colour. Apply as a base before your usual gloss. Best for yellow or tanned skin which dulls pink tones.

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AT60C Flash Pink

A cute pink flash for layering and a plumping effect. For a lovely and feminine finish, layer on top of another colour on the center of lips to accentuate with a plumped-up appearance.

MIX AND MATCH DIFFERENT TEXTURES AND COLOURS

Yuji Asano masterminds new lip designs with colourful shades and texture varieties to mix, match and layer for unlimited face creation adventures. These unconventional ideas will take you on a journey to new lip expressions.

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COLOUR DUO

Apply slightly darker colour on the upper lip and brighter colour on the bottom lip to shift focus to the bottom lip and enhances fullness.

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TEXTURE DUO

Pair different textures on upper and lower lips, or mix them to create unlimited expressions.

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PLUS-ON

MODULATOR COLOURS

Apply blue on top or pink for a sweet yet ultra-glossy translucent look.

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“Lip colour is the essential factor in deciding your total look.

Colour variations are defined by hue and value. The hue is the colour spectrum from yellow to blue and the value expresses light to dark. The new artist modulator colours are a “plus-on”, 6 special colours and effects to add a full of fun, playful accessory to daily makeup.

By simply slicking modulator colours on top of other colours you can dramatically transform your image.”

Yuji Asano

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Gloss Unlimited are now available at all Shu Uemura outlets, retails at S$33 each.

Thank you for reading.

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