Impressions / Lips / Makeup / The Look Book

NEW Shu Uemura Gloss Unlimited In AT50C, AT60C, RD20C & WN20S


I have been enjoying these new Shu Uemura Gloss Unlimited for a good few months now. You may have seen me mentioning them on Instagram and in one of my random post here.

Available in 24 shades in 3 finishes, each retails at S$33 for 5.4ml, made in Japan. For more information about them, please take a look at this post.

In this post, you will find swatches on both my arm and lips together with some thoughts and tips on how to wear them. I hope you find this post helpful and am looking forward to hearing your thoughts about them as well. Pop a comment below if you have tried them.


The new range of Shu Uemura Gloss Unlimited comes in clear plastic tubes — love how clean and playful the colours look in their tubes. In their tubes, they look like any other lipglosses, in fact, very similar in packaging to their previous range but there is something very special about them.

Not only has the formula and technology in making the glosses improved, the applicator has evolved into a brand new shape which I believe is exclusive to the brand alone and is said to raise lipgloss application to a professional level.

The circle shaped design traps a suitable amount of gloss for smooth, ample, even coverage with just one stroke.

Shu Uemura’s attention to details made the unique, slanted shape and perfect size tips fit every part of the mouth, even the hard to reach corners for precise application like Shu Atelier.

“This ingenious new applicator is easy for everyone to use with professional results.

The application style is understated and quick. You don’t want people to see you open your mouth to apply gloss.

To use, you close your mouth, then place the applicator tip into the point where lower and upper lips meet, then slide it from center to the left and right.

This stylish way of applying makeup will get you noticed in the right way.”

Yuji Asano


I have four shades to showcase today, from left to right;-

  • AT50C – clear orange with no shimmer
  • WN20S – rosewood red with shimmer
  • RD20C – clear red with no shimmer
  • AT60C – clear pink with no shimmer

The shade numbers will probably confused you but look out for the code in front. “AT” refers to Artist Modulator shades which somewhat “modifies” and enhances the colour you have beneath. “C” stands for Clear, “S” for Shimmer and “G” for Glitter.

Personally, I don’t fancy shimmery and glittery lip products so I only picked a shade with shimmer in it, rest of them are clear.

NEW Shu Uemura Gloss Unlimited (AT50C+AT60C)

Let’s start with the Artist Modulator shades.

Pictured above — I have AT50C on upper lip and AT60C on bottom lip, over a matte lipstick. Can you tell the difference? If you look close enough, the two shades actually bounces off a slightly different tinge.

I love how it brightens up the lip colour and gave it a new definition.

NEW Shu Uemura Gloss Unlimited (WN20S)

This set above features WN20S on its own; pictured on the left is my bare lips.

I like how pigmented this shade is compared to the rest. Although this shade contains shimmer, they are not obvious at all and I didn’t experience any problems when wiping off.

NEW Shu Uemura Gloss Unlimited (RD20C)

Lastly, the set above features RD20C, my favourite of the bunch.

I like this shade more then the rest because the colour looks extremely natural on my lips — somewhat “my lips but better” and the shine makes my lips look more plump and healthy.


Overall, I like everything about this new range of glosses — from the circular applicator to the non-sticky formulation. I love how the gloss envelopes my lips and makes my lips seem less dry. They aren’t particularly lightweight but nothing too heavy.

Based on this set of colours I have tested, I don’t find it necessary to pick up both AT50C and AT60C because they are really quite similar. I find AT50C more unique, if you are keen on getting one perhaps you should check out the other two (gold and blue).

I would think RD20C is a brilliant shade for anyone who is just starting out with wearing red lips. Or simple anyone who fancies some red on a daily basis without being over the top.

Thank you for looking.

FTC Disclosure

4 thoughts on “NEW Shu Uemura Gloss Unlimited In AT50C, AT60C, RD20C & WN20S

  1. Very nice those new Shu Uemura Gloss Unlimited In AT50C, AT60C, RD20C & WN20S….I want them but could you post the ingredient list please..??

    Big Kisses

    XXX Sophie

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